Skip to content
0
HTC Desire 728 Ultra
View Specs
Phone Insight
Full Specifications September 5, 2026
HTC Desire 728 Ultra Android 5.0
HTC · 2016

HTC Desire 728 Ultra

HTC Desire 728 Ultra Android smartphone. Announced Aug 2016. Features 5.5″ display, MT6753 chipset, 13 MP primary camera, 5 MP front camera, 2800 mAh battery, 32 GB storage, 3 GB RAM.

Display 5.5"
Chipset MT6753
RAM 3 GB
Storage 32GB storage, microSDXC
Camera 13 MP
Battery 2800 mAh
OS Android 5.1.1, Sense UI
Build 153g, 7.9mm thickness

Launch

Announced 2016, August. Released 2016, October
Status Discontinued

Platform

OS Android 5.1.1 (Lollipop), Sense UI
Chipset Mediatek MT6753 (28 nm)
CPU Octa-core 1.5 GHz Cortex-A53
GPU Mali-T720MP3

Display

Type Super LCD2
Size 5.5 inches, 83.4 cm 2 (~67.9% screen-to-body ratio)
Resolution 720 x 1280 pixels, 16:9 ratio (~267 ppi density)

Memory

Card slot microSDXC (dedicated slot)
Internal 32GB 3GB RAM

Main Camera

Single 13 MP, f/2.2, 28mm (wide), AF
Features LED flash, HDR, panorama
Video 1080p@30fps

Selfie camera

Single 5 MP, f/2.8, 34mm (standard)
Video 1080p@30fps

Body

Dimensions 157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)
Weight 153 g (5.40 oz)
SIM Nano-SIM + Nano-SIM

Battery

Type Li-Po 2800 mAh, non-removable

Sound

Loudspeaker Yes, with stereo speakers
3.5mm jack Yes

Comms

WLAN Wi-Fi 802.11 b/g/n, hotspot
Bluetooth 4.1, A2DP
Positioning GPS
NFC No
Radio FM radio
USB microUSB 2.0

Network

Technology GSM / CDMA / HSPA / EVDO / LTE
2G bands GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2
3G bands HSDPA 850 / 900 / 1900 / 2100
4G bands 1, 3, 5, 7, 8, 38, 39, 40, 41
Speed HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps

Features

Sensors Accelerometer, proximity, compass

Misc

Colors Black Gold, Cappuccino Brown
Phone Insight phoneinsight.org/ Printed September 5, 2026

For live pricing, photos, and comparisons, visit phoneinsight.org/phones/htc-desire-728-ultra/

In depth

Full specifications

Announced 2016, August. Released 2016, October
Status Discontinued
OS Android 5.1.1 (Lollipop), Sense UI
Chipset Mediatek MT6753 (28 nm)
CPU Octa-core 1.5 GHz Cortex-A53
GPU Mali-T720MP3
Type Super LCD2
Size 5.5 inches, 83.4 cm 2 (~67.9% screen-to-body ratio)
Resolution 720 x 1280 pixels, 16:9 ratio (~267 ppi density)
Card slot microSDXC (dedicated slot)
Internal 32GB 3GB RAM
Single 13 MP, f/2.2, 28mm (wide), AF
Features LED flash, HDR, panorama
Video 1080p@30fps
Single 5 MP, f/2.8, 34mm (standard)
Video 1080p@30fps
Dimensions 157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in)
Weight 153 g (5.40 oz)
SIM Nano-SIM + Nano-SIM
Type Li-Po 2800 mAh, non-removable
Loudspeaker Yes, with stereo speakers
3.5mm jack Yes
WLAN Wi-Fi 802.11 b/g/n, hotspot
Bluetooth 4.1, A2DP
Positioning GPS
NFC No
Radio FM radio
USB microUSB 2.0
Technology GSM / CDMA / HSPA / EVDO / LTE
2G bands GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2
3G bands HSDPA 850 / 900 / 1900 / 2100
4G bands 1, 3, 5, 7, 8, 38, 39, 40, 41
Speed HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps
Sensors Accelerometer, proximity, compass
Colors Black Gold, Cappuccino Brown
Price About 220 EUR
PhoneInsight Benchmark
23.5/100
Basic

A specs-derived composite score, not a lab benchmark -- useful for ranking and comparison.

Processor 11.7
Display 54.7
Camera 53
Battery 45.2
489,877 hitsTotal views
Keep exploring

You might also like

OnePlus 13s Android 15
OnePlus

OnePlus 13s

93.2 Benchmark
12GB RAM Snapdragon 8 Elite
Samsung Galaxy Z Flip7 Android 16
Samsung

Samsung Galaxy Z Flip7

87.3 Benchmark
12GB RAM Exynos 2500
Huawei Pura 80 Pro
Huawei

Huawei Pura 80 Pro

40.3 Benchmark
12GB RAM
Sharp Aquos R10 Android 15
Sharp

Sharp Aquos R10

82.1 Benchmark
12GB RAM Snapdragon 7+ Gen 3